SIDHU JI was founded in 2009 by Anupreet Sidhu. Sidhu's unique eye for fashion has developed through a multi-disciplinary career encompassing styling, fine arts and fashion forecasting. She made her runway debut in 2016 as a GEN-NEXT Designer at LAKME FASHION WEEK (Mumbai, India). She launched her Resort-Destination Celebration line at IBFW, Goa (India) in the spring of 2017.

The brand creates functional high quality garments with a twist. Futuristic approach to the existing atoms combined with realistic designs, marks the origin of the collections. Each outfit is made with an idiosyncratic quality underlined by a succession of very specific inspirational references of Travel and Art. The interchangeable contemporary pieces are perfect for anyone who wants to stand out without going gaga..